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Stella is the playful new line from Jofit bursting with color and personality. Inspired by the South of France, this collection has everything to make you feel sophisticated and stylish without sacrificing on the fun, of course.  

The Inspo

The women of France are known for having a high fashion sense that appears effortless and elegant. We see women on a daily basis in casual pieces that look elevated because of the way they are accessorized, and of course, the confidence exuded by the woman wearing them helps elevate the look as well. This effortless style is achieved with a simple wardrobe of collared polos, leggings, and of course, the coveted foulard. 

Keeping with the idea that style should be effortless, we designed each of the pieces in the Stella collection to be easy to mix and match. Whether you want to wear a solid top and a printed bottom, a boldly printed dress, or a solid with elegant embroidered detailing, there’s something for everyone within the Stella line.  

The prints & color palette

Some of the Stella collection features the fabulous Artois print, a collage of flowers and coral-like imagery in Rose Pink and Nautical Blue, two colors that are perfect for welcoming in the start of the summer season. On other pieces you’ll find embroidered detailing which amplifies the luxe of this line, serving as a subtle nod to the region of Southern France that inspired the collection's name. Designed with comfort, performance, and confidence in mind, the Stella collection harnesses all that the Jofit brand stands for - the belief that every woman deserves to feel confident.

Like any piece from Jofit, each garment has been designed with the utmost attention to detail. We strive to create clothing that is comfortable and functional, but more importantly, we want any woman that puts on anything from the Stella collection to feel the same confidence a local in Southern France would feel strolling around town with a foulard draped about her shoulders. 

Stella is sophisticated. Stella is fun. Stella is fresh. How will you wear Stella?  

In true Jofit fashion, here's a cocktail you can enjoy in your new Stella attire!  

French Monaco 

A beer-based cocktail with a pomegranate kick, this drink is perfect for summertime.  

  • 1 1/2 oz. pomegranate juice  
  • 2 oz. lemonade  
  • Top with your favorite pale lager (like Stella Artois!)  
  • Serve in a tall glass with ice.