Why Jofit - Dana and Deb

Why Jofit? Once you try it on, you’ll understand the Jofit difference. Our Signature Collection is designed to get the everyday woman through her every day. The combination of looking great and being comfortable is a true recipe to instilling confidence. Jofit is all about providing assurance that you won’t need to worry about your outfit, because we know your time and energy is better allocated towards deciding what to have for lunch, whether you want a gin and tonic or glass of merlot, which class at the gym to sign up for and which filter to use for your Instagram post starring your handsome dog. We brought real women into our studio to discuss why they choose Jofit.

Our third episode features Dana and Deb, a mother and daughter trio that found a common interest in Jofit Apparel. Jofit is designed to instill confidence ladies of all ages.

We are proud to have both of these lovely women in our community of confident women!

So what did Dana and Deb have to say about why they wear Jofit?

The consensus? It's all day comfort.

  • Our leggings have pockets!
    • Oh yes, you heard right! Our leggings have pockets for ultimate usability! No matter what you're doing - running a bridal shop, doing your client's makeup, or even dancing around the store, you can keep your belongings safe in our pockets - plus they make your booty look great.
  • They're designed to keep me supported without being constricting
    • Our specially designed athleisure leggings hold you in place without the muffin top. Our waist is high to lift and tuck it all in, while supporting you all day long. Say goodbye to tights that dig in and STILL fall down - what is UP with that?! Jofit's comfortable fit, high waisted athleisure leggings are your new favorite tights.
  • They're fashionable and I can wear them anywhere
    • We don't just think about performance here at Jofit, no ma'am! We are all about that fashion. That's why our athleisure-wear comes in a variety of colors, prints, and styles so you can rock it from the boardroom to Broadway.