Everyday Basics,
Done Better.
Our best-selling mix-and-match collection designed for ultra-comfortable, all-day wear.
Ultra-comfortable,
Everyday Style.
Our Basics Collection is designed with the perfect fit in a variety of styles. Build your wardrobe with timeless & effortless pieces that make you look and feel your best. Whether you're playing golf, tennis, doing yoga, working out, traveling, working, walking or simply enjoying wine with friends — the Jofit difference you’ll feel is how it fits.
We Do Basics Better
Real solutions created for women, by women
UPF 50+
Tightly woven threads prevent UV rays
for ultimate sun protection
Quick Dry
Helps keep your body dry and promotes evaporative cooling
4 Way Stretch
Lightweight material made for activity
and movement
by Women.
Joanne Cloak - CEO & Founder
Joanne Cloak’s addiction to golf did not only lead her to start an apparel company; she wanted to make a difference.
Jofit focuses on creating a sisterhood of women that is all about loving life & feeling good. Joanne believes in the power of women and is all about breaking tradition to empower other women to reach new limits both on and off the course.